In-person business training is a key tool of development policy, with over US$1 billion spent annually in low- and middle-income countries. Digital training is gaining interest for its potential to increase impact, cost-effectiveness, and accessibility — particularly for women. This paper uses a randomized controlled trial to compare app-based and in-person training, using identical curricula for women entrepreneurs. Take-up rates exceed 75 percent, but completion rates are only 22 percent for digital versus 71 percent for in-person. Further interventions fail to sustain engagement in digital training, and an additional experiment shows that removing in-person orientation leads to even lower take-up of digital training. Results indicate limited impacts on business knowledge or firm outcomes
| Repository name | URI |
|---|---|
| Reproducible Research Repository (World Bank) | https://reproducibility.worldbank.org |
Paper exhibits were reproduced on a computer with the following specifications:
• OS: Windows 11 Enterprise
• Processor: INTEL(R) XEON(R) PLATINUM 8562Y+ 2.80 GHz (4 processors)
• Memory available: 32 GB
Run time: ~ 75 minutes.
Since all the data is not included, the package includes the results produced by replicators. These files can be used to review the results presented in the paper.
All data sources are publicly available, but not included in the reproducibility package. Data can be accessed from the World Bank Microdata Library.
| Author | Affiliation | |
|---|---|---|
| Diego Ubfal | World Bank | dubfal@worldbank.org |
| Menaal Ebrahim | World Bank | mebrahim@worldbank.org |
| Rachel Cassidy | IFC | rcassidy@ifc.org |
2026-03-24
| Location | Code |
|---|---|
| Ethiopia | ETH |
The materials in the reproducibility packages are distributed as they were prepared by the staff of the International Bank for Reconstruction and Development/The World Bank. The findings, interpretations, and conclusions expressed in this event do not necessarily reflect the views of the World Bank, the Executive Directors of the World Bank, or the governments they represent. The World Bank does not guarantee the accuracy of the materials included in the reproducibility package.
| Name | URI |
|---|---|
| Modified BSD3 | https://opensource.org/license/bsd-3-clause/ |
| Name | Affiliation | |
|---|---|---|
| Menaal Ebrahim | World Bank | mebrahim@worldbank.org |
| Reproducibility WBG | World Bank | reproducibility@worldbank.org |
| Name | Abbreviation | Affiliation | Role |
|---|---|---|---|
| Reproducibility WBG | DECDI | World Bank - Development Impact Department | Verification and preparation of metadata |
2026-03-24
1